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A mountain standing for millennia finds new ways to tell its story online_我的网站

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    A sea of clouds rolls across Laojun Mountain in Luoyang, Central China's Henan Province, with golden-roofed temples emerging through the mist, on July 6, 2026. Photo: VCGFor 30 days, Li Sichen got up before sunrise on top of Laojun Mountain, camera in hand, chasing clouds across the peaks. Some mornings, the sea of clouds rolled in before breakfast; on others, he had to keep moving, checking one viewpoint after another in search of a patch of mist worth filming. By the time he got back to the foot of the mountain, the 22-year-old had spent a month watching the same landscape change by the hour - all for a job that had first caught the internet's attention for one simple reason: 60,000 yuan ($8,900) a month to "watch clouds."
It all began with Laojun Mountain's spectacular summer cloud season. In a recruitment notice issued in July, operator of the scenic spot said July and August offer some of the best chances to see seas of clouds there, and it wanted someone to stay on the mountain and record how the spectacle changed from day to day. The unusual job posting unexpectedly drew over 3,500 entries in about a week, with Li eventually emerging as the mountain's first "cloud sea observer."
Located in Luanchuan county of Luoyang, Central China's Henan Province, Laojun Mountain rises to 2,217 meters and is known for its dramatic peaks, seas of clouds and long history of Taoist culture, according to the mountain's official website. 
But how does it feel like to work on top of the mountain, far away from online shopping, food delivery and party with friends?  
An unconventional way of seeing 
"My days on the mountain quickly settled into a rhythm shaped partly by the clouds, and partly by the cafeteria," Li told the Global Times. He usually got up around 5 am to shoot the sunrise and clouds, had an early lunch as the cafeteria opens at 11 am, spent the afternoon exploring around the mountain, then rushed to cafeteria for dinner before heading back to the observation spots for sunset. The day often ended with editing footage until close to midnight.
"Sometimes there is nothing in front of you from one viewpoint, but after walking a little farther and changing the angle, a small sea of clouds jumps in front of my eyes."
Professional photographers usually seek higher vantage points for better views of seas of clouds, while Li sometimes headed down toward the mountainside. "That was something I really hadn't expected," Zhang Pengyuan, a manager at Laojun Mountain, told the Global Times. 
"This was exactly why the scenic spot wanted eyes from outside to find the beauty of the mountain through a different angle," Zhang said. 
What set Li apart, Zhang joked, was precisely that he was "not professional." Unable to calculate cloud heights or predict the perfect shooting conditions from weather forecast, Li relied on the simplest method: going out again and again to see what had changed. That sometimes led to compositions the scenic spot's own photographers had never considered. "What he recorded was closer to what an ordinary visitor could actually see," Zhang said.
Li had arrived on the mountain with little professional photography experience. Media reports said that before taking the job, he was not yet proficient with a drone, and his previous videos usually drew only a few hundred or a few thousand views. However, that changed almost overnight when his application video took off, eventually drawing tens of thousands of likes and helping him stand out from more than 3,500 applicants.
    The "cloud observer" Li Sichen adjusts filming equipment at an attraction point on Laojun Mountain. Photo: Courtesy of Li Sichen
From visitors to storytellers 
Beyond Laojun Mountain, scenic spots across China have increasingly been inviting young people to take part in content creation, event planning and tourism promotion, often through unconventional jobs tailored to the language and habits of social media. 
According to Southern Metropolis Daily, Shennong Valley National Forest Park in Central China's Hunan Province recently recruited 10 "wild men" to dress in animal costumes and interact with visitors in the forest. 
The Dixin Valley Scenic Area in Hubei Province also drew more than 3,000 applicants for 12 summer trainee positions to play as NPCs, produce creative content, and work as photographer and tour guide for 10 days.
The idea goes beyond novelty. Scenic spots are increasingly turning to young creators who understand short videos, online trends and the interests of their peers. A tourism short-video contest in Jinhua, East China's Zhejiang Province held in 2025 featured university students presenting the city through vlogs, traditional-style costume transformations and AI-generated art - part of a broader effort to let young people help shape how destinations are seen and experienced.
Young travelers are increasingly drawn to experiences that are immersive, participatory and easy to share, reflecting a broader shift in China's tourism market from "standardized sightseeing" toward more personalized experiences, Zhang Lingyun, a professor and the executive editor-in-chief of the Tourism Tribune, told the Global Times.
As tourism offerings have expanded and competition has grown, travelers have more choices. Changing consumer preferences in China mean many young people now look beyond simply "seeing the beauty" to experiences that feel distinctive, personal and worth sharing on social media.
The internet and social media have accelerated this shift, Zhang said, adding that as "digital natives," Chinese young people are becoming increasingly fluent in short videos, social platforms and online interaction. By bringing young people directly into content production, scenic spots can move beyond simply guessing what tourists want through surveys, and learn from what they actually create and share.  
Initiatives such as the "cloud sea observer" can help destinations rediscover themselves through a visitor's eyes while reaching younger audiences more effectively. The goal, Zhang noted, remains the same: better meeting tourists' needs, even as the tools, channels and participants have changed, he said. 
On his final morning on Laojun Mountain, Li got up early once again to watch the sunrise. But this time, he lowered the camera. 
"That was when I suddenly realized how beautiful the mountain really was," Li said. After 30 days of chasing clouds, searching for angles and turning each day into footage to share with other young Chinese in the online community, he was finally able to simply look. 
When Li was really enjoying the last moments on the mountain, he - just like the line from comedy The Secret Life of Walter Mitty - "didn't like to have the distraction of the camera. Just wanted to stay in it."
。    Renee 综合          明天就进入今年最后一个周末了，这天气貌似不太理想啊！天气预报称，北岛部分地区和南岛西海岸大部分地区将遭遇恶劣天气，气象局发布了多个天气警告。         Advertise with us          在北岛，怀卡托和Waitomo周边地区预计会有降雨，气象部门已发出暴雨监测，时间从今晨5点至明天凌晨5点。         丰盛湾也是同样的情况，暴雨监测将于明天早上8点结束，Tararua Range的降雨预警将持续到今天晚上。

二 |          那些在Mount Taranaki度假的人应该做好准备，气象部门已发布暴雨警告，预计降雨量将达到120到150毫米。暴雨警告将于今晚晚些时候结束。         在南岛北部，Buller 、Richmond和Bryant Range，包括Rai Valley，都处于大雨监测状态，这些地方都有可能出现大雨。根据降雨情况，Richmond和Bryant Range可能会升级为暴雨警告。         尼尔森预计降雨量将达到100到140毫米，并可能出现雷暴。         奥克兰今天的降雨预测。图片来源 / MetService          Otira以南的Westland地区也处于暴雨警告下，预计将持续到明天早上。当地居民可能将看到110到160毫米的降雨，预计周六夜间和周日早上也会有降雨。         天气预报机构MetService表示，“大雨可能导致溪流和河流水位迅速上涨。

三 | 也可能导致洪水和滑坡，驾驶条件变得危险。”          Fiordland地区正处于大雨监测下，预计会有大雨和雷暴。该地区也可能升级为暴雨警告，预计周六夜间和周日早上还会有更多的雨。

四 |          奥克兰未来7天天气预报如下：          更多全国地区天气可点击MetService官网查看。         相关阅读：          即将告别2023年，今年跨年夜新西兰天气怎么样？          热！今年将成为新西兰有记录以来最热的三年之一          这个夏季假期，交通和天气好像都不那么妙……          厄尔尼诺来袭 新西兰今夏出现热带气旋的风险有多大？          炎热干燥！今年夏天新西兰的气温或将飙升至39度          厄尔尼诺现象来了！几周之内，新西兰气候会发生怎样的巨大变化？          厄尔尼诺来袭 2024或成史上最热一年          注：本文为编译/原创，欢迎转发分享；但严禁复制等未经授权的非法使用。违反上述声明者，本网将追究其相关法律责任。使用授权请联系[email protected]。         chineseherald.co.nz All Rights Reserved 版权所有          (责编：twinkle)          来源 -          相关内容                奥克兰Avondale发生大火，80名消防员和21辆消防车参与灭火           谨记安全驾驶！这个假期已有10人因车祸死亡           即将告别2023年，今年跨年夜新西兰天气怎么样？           奥克兰Remuera入室盗窃：房主遭袭击，五人被捕，年仅11至13岁           一人赢得100万纽币，中奖彩票在奥克兰售出！下期大奖累积至1200万！           又一起致命车祸，一人当场死亡           今年Boxing Day新西兰人花了多少钱？比去年少了…           奥克兰一处房屋发生火灾，一人丧生。

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