终极一家

2026年7月27日至8月2日，世界斯诺克上海大师赛在上海举行。贾德·特鲁姆普一路击败吴宜泽、凯伦·威尔逊等中外名将，继2024年之后再度夺冠。与赛事同步，“台球皇帝”斯蒂芬·亨得利正式入驻虎牙直播，并与头部主播一诺联合推出直播栏目《亨言诺语》。         Workers harvest Ottelia acuminata at a planting base at Yong'an Village of Eryuan County in Dali Bai Autonomous Prefecture, southwest China's Yunnan Province, on Oct. 18, 2024.(Photo by Luo Xincai/Xinhua)Under the summer sun, Erhai Lake in southwest China's Yunnan Province glistens thanks to its clear blue water dotted with floating white blossoms. Tourists stroll and cycle around the spot, where limpid waters, lush mountains and blooming flowers combine in weaving a picturesque scene.
The delicate blossom seen floating there is Ottelia acuminata, an aquatic plant endemic to China, which is known to have extremely strict water quality requirements. It demands high water transparency, cleanliness and calcium content, and survives only in unpolluted waters, serving as a reliable natural indicator of aquatic ecological health.
Its large-scale revival vividly testifies to Erhai Lake's remarkable ecological restoration achievements.
China's Ecological and Environmental Code, enacted on Saturday, stipulates nationwide protection and restoration of river and lake ecosystems, providing solid legal support for systematic water ecological governance across the country.
As China advances its Beautiful China initiative, this code is expected to strengthen rule-of-law guarantees for ecological protection and provide fresh impetus for the country's green and low-carbon transition.
In the early 1990s, agricultural pollution worsened Erhai Lake's water quality, causing frequent blue-green algae outbreaks. A severe algae bloom hit the lake in 1996, leaving the water turbid and smelly. As the environment degraded, Ottelia acuminata nearly disappeared from the lake.
Thanks to years of targeted ecological protection and restoration efforts, the lake's water quality has improved steadily, maintaining an excellent Grade II standard from January to June 2026, and creating favorable conditions for the return of Ottelia acuminata.
Official data show that the plant's coverage on Erhai Lake has surged from 90,000 square meters in 2021 to 950,000 square meters in 2026, marking a remarkable ecological recovery.
The improved water environment has also brought tangible economic benefits, turning the lake's ecological advantages into a sustainable industry. From lake ecology to farm cultivation and consumer products, Ottelia acuminata's dual ecological and economic value has been fully realized.
In 2018, environmental worker Zhong Lan noticed the edible plant's great potential for water purification and industrial development. With support from local authorities and Shanghai Jiao Tong University in eastern China, she started a company and built a professional research base in 2024, developing standardized planting techniques that enable high-yield, repeated harvests and offering jobs for local villagers.
Villager Li Xinyuan, who quit Ottelia acuminata cultivation years ago due to low profits, resumed planting in 2023 and earns a stable monthly salary of 4,500 yuan (about 663 U.S. dollars) at the base.
His fellow villager Du Hongquan earned over 100,000 yuan last year from growing the plant and has more than doubled his planting area this year. "The base takes full charge of sales, so we can plant without any worries," Du said.
Eryuan County, the source of Erhai Lake, now has more than 200 hectares of Ottelia acuminata plantation area, creating numerous jobs yearly. The plant has been developed into a diverse range of products like tea, plant-based coffee and cookies.
"I used to think it was exclusive to Yunnan, but I can try it elsewhere too," said a tourist surnamed Ai after tasting the plant at a hotpot restaurant in Hangzhou, east China's Zhejiang Province.
The beautiful lakeside scenery at Erhai has also boosted local tourism. In 2025, Dali received over 120 million tourist visits, attracting visitors to enjoy lake views and experience local Bai ethnic culture, with 407,000 long-term visitors.
Last month, the State Council issued a plan for building a Beautiful China during the 15th Five-Year Plan period (2026-2030), setting out the overall requirements, targets, key tasks and major projects for comprehensively advancing this initiative.
According to the plan, China will achieve overall improvement in ecological and environmental quality and make significant progress toward building a Beautiful China by 2030, with green production and lifestyles largely established and the carbon peaking target reached on schedule.
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二 | 据了解，虎牙已完成斯诺克全版权布局。此次亨得利加盟后，虎牙将以台球传奇人物IP为切入点，将传统赛事直播升级为内容IP化运营，用独树一帜的游戏娱乐打法，在体育营销深水区进行差异化布局。三场首秀数据亮眼，以游戏基因破局小众赛事亨得利虎牙首秀于7月29日、7月31日和8月2日连开三场。开播十分钟内在线人数迅速突破十万加，弹幕总数超12万条。亨得利与一诺的多个互动片段在社交网络形成破圈传播。

三 | 业内分析认为，斯诺克赛事长期面临专业性与普及度的矛盾——专业解说门槛高，泛娱乐解说又难以满足资深球迷。虎牙选择以“专业+娱乐”双线并行的方式破局。据介绍，虎牙体育已搭建起覆盖现役选手、退役冠军与头部主播的解说矩阵。正如《亨言诺语》，亨得利负责战术拆解与职业经验分享，一诺负责调节直播氛围，配合单杆破百送球杆等即时互动环节，形成差异化观赛体验。

四 | 虎牙体育负责人表示，这套“专业深度+娱乐广度”的组合拳，在电竞领域已千锤百炼，《亨言诺语》再次证明它在体育赛场同样有效。S级版权绑定传奇球星，重塑斯诺克打开方式上海大师赛是斯诺克领域最高级别赛事之一。虎牙在此次赛事期间将S级版权与传奇球星深度绑定，通过《亨言诺语》将传统转播升级为原创IP栏目，从版权持有者转型为内容策划者，打造斯诺克的“线上主场”。体育版权投入一直被视为高风险领域，投入大、回报周期长的特点已被业内反复验证。虎牙的思路是以自制栏目将版权转化为可沉淀的IP资产，以此延长版权利用周期，并在体验层面与纯转播平台形成差异化。在人才储备方面，虎牙斯诺克球员直播间已覆盖肖国栋、吴宜泽、塞尔比、墨菲、霍金斯及女子世界冠军石春侠等中外选手。亨得利入驻后开设专属直播间，平台表示未来将推动更多传奇球星入驻，职业球员与一诺、百嘉等流量主播形成协同，进一步完善“巨星引流—职业解析—主播扩圈”的人才梯队。据虎牙直播公布的数据显示，2025-2026赛季虎牙斯诺克赛事累计观看时长达1.64亿小时，弹幕互动超1.7亿条，互动指数与用户流量双双领跑行业。斯诺克全程免费直播，体育内容矩阵持续扩容值得注意的是，在体育付费观赛日益普遍的背景下，虎牙选择了对斯诺克赛事全程免费直播。平台方面表示，此举旨在降低观赛门槛，覆盖更广泛的台球爱好者群体。除斯诺克外，虎牙已获得2026世界羽联赛事版权，同时持有E1电动赛艇、FE电动方程式、东亚超级篮球联赛、国际帆船大奖赛等赛事转播权。据介绍，虎牙年均播出体育赛事超过3000场，提供无广告、蓝光高清、免费观看。业内人士指出，在体育版权红海竞争中，虎牙没有选择硬碰硬烧钱，而是靠运营力和内容力开辟差异化阵地，是对目标市场的耐心培育，也是实打实的社会担当。虎牙以免费观赛为入口，通过互动与内容运营将流量转化为社区黏性，同时为小众运动项目提供了低成本触达受众的渠道，有助于推动赛事受众的培养与商业反哺，形成“内容—受众—产业”的正向循环。